Main Subjects = Relationship Marketing
A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, July 2020, Pages 367-390


Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Volume 13, Issue 2, April 2020, Pages 165-196


Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel

Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing

Volume 9, Issue 1, January 2016, Pages 43-61


Alireza Rajabipoor Meybodi; Saeed Mortazavi; Azar KafashPoor; Mohammad Lagzian

Activity– level as a link between customer retention and consumer lifetime value

Volume 8, Issue 4, October 2015, Pages 567-587


Neda Abdolvand; Vahid Baradaran; Amir Albadvi