Attar, H., Shahabi, S. (2014). Beyond ‘Funnel’ and ‘Fireworks’: ‘Water Ribbed Balloon’ as a New Metaphorical Approach to Innovation-in-Practice. Iranian Journal of Management Studies, 7(1), 67-93. doi: 10.22059/ijms.2014.36203
Hooman Attar; Seyed Mohammad Reza Shahabi. "Beyond ‘Funnel’ and ‘Fireworks’: ‘Water Ribbed Balloon’ as a New Metaphorical Approach to Innovation-in-Practice". Iranian Journal of Management Studies, 7, 1, 2014, 67-93. doi: 10.22059/ijms.2014.36203
Attar, H., Shahabi, S. (2014). 'Beyond ‘Funnel’ and ‘Fireworks’: ‘Water Ribbed Balloon’ as a New Metaphorical Approach to Innovation-in-Practice', Iranian Journal of Management Studies, 7(1), pp. 67-93. doi: 10.22059/ijms.2014.36203
Attar, H., Shahabi, S. Beyond ‘Funnel’ and ‘Fireworks’: ‘Water Ribbed Balloon’ as a New Metaphorical Approach to Innovation-in-Practice. Iranian Journal of Management Studies, 2014; 7(1): 67-93. doi: 10.22059/ijms.2014.36203
Beyond ‘Funnel’ and ‘Fireworks’: ‘Water Ribbed Balloon’ as a New Metaphorical Approach to Innovation-in-Practice
Assistant Professor of Management Faculty of Management, Science and Technology, Amirkabir University of Technology , Tehran
Abstract
Product innovation success has very much to do with the development of models or metaphors that are able to guide actors. One can observe two traditions in this regard: rational and non-rational models. Apparently in the former the model, such as “development funnel”, is regarded as a mechanism and rigid applicable, picturing innovation as an orderly, goal-oriented, value-neutral, and systematic process. The latter account offers a few non-rational models that depict product innovation as chaotic, messy, and stressful which involves jagged lines of activity, much like “fireworks”. This paper draws on the work of Donald Schön to develop a more socio-politically informed yet pragmatic approach to innovation in organisation i.e. ‘ribbed water balloon’. This model outlines product innovation as a non-rational and socio-technical practice, one that not only reveals politics, uncertainty, unsteadiness, setbacks, and reversals with which actors grapple but also considers rituals, norms and organization’s behavioral world in its understanding.
فراتر از مدل‌های قیف و آتش‌بازی: بالون شیاردار مدلی جدید برای نوآوری سازمان‌ها در عمل
Authors [Persian]
هومن عطار; سیدمحمدرضا شهابی
استادیار دانشکدة مدیریت، دانشگاه صنعتی امیرکبیر
Abstract [Persian]
این مقاله با استفاده از تحقیقات و تئوری‌های دونالد شون، مدل جدیدی را برای نوآوری پیشنهاد می‌کند. این مدل که بالون شیاردار نامگذاری شده، برخلاف مدل‌های قبلی نه تنها نگاهی اجتماعی- سیاسی به نوآوری پیشنهاد می‌کند بلکه سعی دارد با استفاده از مفهوم متافور دو مدل معروف «قیف» (مدل محبوب مهندسان و تکنوکرات‌ها) و «آتش‌بازی» (مدل محبوب برخی جامعه‌شناسان سازمان) را ترکیب کند و مدل کاربردی و واقع‌گرایانه‌تری را برای فرایند نوآوری در سازمان‌ها ارائه دهد.
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