Key drivers of innovative behavior in hotel industry: evidence from a developing country

Document Type: Research Paper

Authors

Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran

Abstract

The purpose of this paper is to determine the key drivers of innovative behavior of employees in hotel industry using evidence from a developing country. Measurement items were adapted from existing scales found in the organizational behavior literature. Academic colleagues reviewed the items for face validity and readability. The scales were evaluated for reliability, convergent validity, and discriminant validity using data collected in a survey of 3 and 4 star hotels in Tehran, Iran. A structural equation modeling procedure was applied to examine the drivers of employees’ innovative behavior in these hotels. The research model was tested empirically using a sample of 241 respondents who worked at the hotels during the period of research. The paper found that social responsibility, employee treatment, job satisfaction, organizational support, and organizational commitment have indirectly affected innovative behavior through organizational citizenship behaviors.   

Keywords

Main Subjects


Article Title [Persian]

پیشران‌های کلیدی نوآوری در صنعت هتلداری: شواهدی از یک کشور در حال توسعه

Authors [Persian]

  • ابوالفضل دانایی
  • فرزانه ایرانبخش
گروه مدیریت، دانشگاه آزاد اسلامی، واحد سمنان ، سمنان، ایران
Abstract [Persian]

هدف این مقاله، شناسایی پیشران‌های کلیدی نوآوری کارکنان در صنعت هتلداری با استفاده از داده‌های مربوط به کشوری در حال توسعه است. سؤال‌های پرسشنامه از مقیاس‌های موجود در ادبیات رفتار سازمانی اقتباس شد. خبرگان دانشگاهی سؤال‌ها را بررسی کردند و روایی صوری آن را تأیید کردند. همچنین، روایی پرسشنامه از طریق روایی همگرا و روایی تشخیصی با استفاده از داده‌های جمع‌آوری‌شده از هتل‌های 3 و 4 ستاره در شهر تهران ارزیابی شد. مدلسازی معادلات ساختاری برای بررسی پیشران‌های کلیدی رفتارهای نوآورانة کارکنان هتل‌ها استفاده شد. مدل پژوهش با استفاده از داده‌های حاصل از نمونة 241 نفری از افرادی آزمون شد که در این هتل‌ها طی بازه زمانی پژوهش مشغول به کار بودند. نتایج نشان داد که مسئولیت اجتماعی، برخورد با کارکنان، رضایت شغلی، حمایت سازمانی ادراک‌شده و تعهد سازمانی ارتباطی غیرمستقیم (از طریق رفتار شهروندی سازمانی) با رفتار نوآوری دارد. 

Keywords [Persian]

  • ایران
  • تعهد سازمانی
  • رفتار شهروندی سازمانی
  • رفتار نوآوری
  • صنعت هتلداری
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