The Mediating Role of Placement in Service Quality of Education: From International Students’ Perspective

Document Type: Research Paper


School of Business & Economics, United International University, Dhaka, Bangladesh


The drive of this investigation is to diagnose the mediation effect of placement between program quality, industrial link, student satisfaction, and service quality in the circumstance of tertiary education in Malaysia. Using the Cue Utilization theory, the proposed model is tested employing data collected from 173 international students who are pursuing study at University Utara Malaysia through the convenient sampling approach. The analysis is conducted through the Structural Equation Modeling (SEM).The goodness of fit model is ensured through RMSEA (< 0.08), CFI (> 0.90), and Chisq/Df ratio (< 5.0) fit indices. The findings reveal that placement mediates fully between industrial link and service quality of education. However, placement does not confirm any significant mediation effects between program quality, student satisfaction and service quality. Results give the impression to suggest that program quality and student satisfaction are influencing service quality directly and significantly. The findings of this study have potentially valuable implications for service quality improvement in higher education context of Malaysia by reinforcing placement, program quality, industrial link and student satisfaction. The results signify amply by approving the mediating influence of placement about industrial link and service quality of education respecting international students.


Main Subjects

Article Title [Persian]

نقش میانجی تعیین سطح در کیفیت خدمات آموزشی: از دیدگاه دانشجویان بین المللی

Authors [Persian]

  • ابو راشد عثمان
  • محمد اشرف
دانشکده کسب و کار و اقتصاد ، دانشگاه بین المللی، داکا، بنگلادش
Abstract [Persian]

هدف این پژوهش تعیین تاثیر میانجی تعیین سطح بین کیفیت برنامه، پیوند صنعتی ، رضایت دانشجویان، و کیفیت خدمات در شرایط آموزش دانشگاهی در مالزی است. این مدل با استفاده از نظریه بهره برداری از نشانه ها و با استفاده از داده های جمع آوری شده از 173 دانشجوی بین المللی در دانشگاه الترای مالزی که با رویکرد نمونه گیری دردسترس انتخاب شده اند مورد آزمون قرار گرفت. این تحلیل با استفاده از مدل سازی معادلات ساختاری انجام شد. مدل نیکویی برازش از طریق شاخص های برازش RMSEA (0.08>)، CFI (0.90)، و نسبت مجذورکای (<5.0) تایید شد. یافته ها نشان داد که تعیین سطح کاملا نقش میانجی در رابطه بین پیوند صنعتی و کیفیت خدمات آموزشی ایفا می کند. اگرچه، تعیین سطح هیچ تاثیر میانجی معناداری بین کیفیت برنامه، رضایت دانشجو و کیفیت خدمات را تایید نمی کند. نتایج نشان می دهد که برنامه های کیفی و رضایت دانشجو تاثیر مستقیم و معناداری بر کیفیت خدمات دارد. یافته های این پژوهش می تواند به بهبود کیفیت خدمات در آموزش عالی مالزی بواسطه تعیین سطح، کیفیت برنامه، پیوند صنعتی ، و رضایت دانشجو کمک کند. نتایج حاکی از تایید تاثیر میانجی تعیین سطح در رابطه با پیوند صنعتی و کیفیت خدمات آموزشی برای دانشجویان بین المللی است.

Keywords [Persian]

  • کیفیت خدمات
  • کیفیت برنامه
  • تعیین سطح
  • رضایت دانشجو
  • پیوند صنعتی
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