Cliques Role in Organizational Reputational Influence: A Social Network Analysis

Document Type: Research Paper

Author

Faculty of Economics & Management, National University of Malaysia, Bangi, Malaysia

Abstract

Empirical support for the assumption that cliques are major determinants of reputational influence derives largely from the frequent finding that organizations which claimed that their cliques’ connections are influential had an increased likelihood of becoming influential themselves. It is suggested that the strong and consistent connection in cliques is at least partially responsible for the reputational influence factors. It is argued that social network analysis is an appropriate method for studying the use of influence development in the context of networked organizations. The results of the statistical network analysis reveal interesting findings in terms of prominent structural forms and the impact of involvement or embeddedness in the formal network. Consequently, this tells us that firms’ embeddedness in a centralized network structure which is based on formal ties harms the firms’ level of reputational influence.

Keywords

Main Subjects


Article Title [Persian]

نقش گروه های غیررسمی در اثرگذاری شهرت سازمانی: یک تحلیل شبکه اجتماعی

Author [Persian]

  • لقمان حکیم عثمان
دانشکده اقتصاد و مدیریت، دانشگاه کبانگسان مالزی، بانگی، مالزی
Abstract [Persian]

یافته های تجربی موید این تصور که گروه های غیررسمی تعیین کنندگان اصلی اثرگذاری شهرت سازمانی هستند عمدتا از این نتیجه پرتکرار ناشی می شوند که سازمان های مدعی داشتن گروه های غیررسمی با ارتباطات اثرگذار به احتمال زیاد خود هم اثرگذار خواهند بود. یافته ها نشان می دهند که ارتباطات قوی و مداوم گروه های غیررسمی حداقل تا حدی در عوامل اثرگذاری شهرت سازمانی نقش دارد. همچنین، تحلیل شبکه اجتماعی روش مناسبی برای مطالعه استفاده از تقویت اثرگذاری در سازمان های مبتنی بر شبکه های اجتماعی است. نتایج تحلیل آماری شبکه، یافته های جالبی درباره قالب های ساختاری اصلی و اثر حضور یا ریشه داشتن در شبکه های رسمی به دست می دهند. به عبارت دقیق تر، این یافته ها بیان می دارند که ریشه داشتن شرکت ها در یک ساختار شبکه ای متمرکز مبتنی بر ارتباطات رسمی به سطح اثرگذاری شهرت سازمان لطمه می زند.

Keywords [Persian]

  • شبکه تامین
  • رفتار سازمانی
  • تحلیل شبکه های اجتماعی
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