Volume & Issue: Volume 13, Issue 2, April 2020, Pages 165-344 
The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Pages 165-196

10.22059/ijms.2019.280005.673611

Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel