Volume & Issue: Volume 13, Issue 2, April 2020, Pages 165-344 
2. The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Pages 165-196


Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel

4. An Option-Revenue Sharing Coordination Contract with Price and Sales Effort Dependent Demand

Pages 221-244


Masoud Rabbani; Neda Manavizadeh; Hamed Vafa- Arani; Soroush Aghamohamadi-Bosjin