Designing a Conceptual Framework for Digital Employee Experience

Document Type : Research Paper


1 Master of Information Technology Management, Faculty of Management, University of Tehran, Tehran, Iran

2 Associate Professor, Department of Information Technology Management, Faculty of Management, University of Tehran, Tehran, Iran


Digital transformation plays a critical role in the way organizations undertake their businesses. To deliver a successful digital transformation and increase productivity, organizations should rethink their digital employee experience (DEX) and improve it. This paper aims to conceptualize the concept of DEX, identify its components and sub-components, and present a conceptual framework for this concept. This qualitative study was primarily based on a two-phase research methodology. In the first phase, a systematic literature review (SLR) was conducted in academic resources and grey literature. The second phase was then conducted to approve or modify the results of the first phase of research. In the second phase, eleven semi-structured, face-to-face, long interviews were held with eleven experts of digital transformation and human resource (HR) domains. The outcome of this study is a definition and a framework with eight components and 70 sub-components about DEX. The results of this study might guide organizations to improve DEX in workplaces and rethink their relationship with their employees to survive in the current competitive business environment.


Main Subjects

Article Title [فارسی]

ارائه چارچوب مفهومی برای تجربه دیجیتال کارکنان

Authors [فارسی]

  • یاسمن قیدر 1
  • مهدی شامی زنجانی 2
1 کارشناسی ارشد مدیریت فناوری اطلاعات، دانشکده مدیریت دانشگاه تهران، تهران، ایران
2 دانشیار، گروه مدیریت فناوری اطلاعات، دانشکده مدیریت دانشگاه تهران، تهران، ایران
Abstract [فارسی]

تحول دیجیتال نقشی اساسی در نحوه کسب‌وکار سازمان ها دارد. برای پیاده‌سازی موفقیت آمیز تحول دیجیتال و افزایش بهره‌وری، سازمان‌ها باید درخصوص تجربه دیجیتال کارکنانخود تجدید نظر کرده و آن را بهبود بخشند. هدف این مقاله مفهوم‌سازی تجربه دیجیتال کارکنان، شناسایی مؤلفه‌ها و زیرمؤلفه‌های آن و درنهایت، ارائه چارچوبی مفهومی برای آن است. این پژوهش با روش کیفی دو مرحله ای انجام شده است. در مرحله اول، با انجام مرور نظام‌مند مبانی نظری در منابع علمی و ادبیات خاکستری تعریف و چارچوبی ارائه گردید و برای تأیید یا اصلاح نتیجه مرحله اول تحقیق، مرحله دوم انجام شد. در مرحله دوم، یازده مصاحبه نیمه ساخت‌یافته، رو در رو و طولانی با متخصصان در زمینه تحول دیجیتال و منابع انسانی برگزار گردید. نتیجه این مطالعه، ارائه یک تعریف و یک چارچوب با هشت مؤلفه و 70 زیرمؤلفه درمورد مفهوم تجربه دیجیتال کارکنان است. این مطالعه سازمان ها را برای ارتقاء تجربه دیجیتال کارکنان در محیط کار و تجدیدنظر در رابطه کارفرمایان با کارمندانشان برای زنده ماندن در فضای رقابتی تجارت فعلی راهنمایی می‌کند.

Keywords [فارسی]

  • تحول دیجیتال
  • تجربه کارکنان
  • منابع انسانی
  • محیط کار
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