Social networks and internationalization

Document Type : Research Paper

Authors

1 دانشکده مدیریت دانشگاه تهران

2 shahed university

Abstract

The international business literature is imprecise to whether the social networks have an effect on the internationalization of small and medium-sized enterprises (SMEs) from developing countries. Drawing insight from social network and internationalization theory perspectives, our study develops a conceptual model and test hypothesis using structural equation modeling, relying on a sample of 145 Iranian exporter SMEs was obtained using a questionnaire and analyzed using Smart PLS software to perform Structural Equation Modeling. Firstly firms were placed in 5 categories, based on classification of the trade promotion organization of Iran (ITPO) to categorize the field of export activity and then sample selected via simple random sampling method. Values of the research model fitness does fit the data well and the model exhibits an acceptable fit, also our research results indicate that there is a positive and direct impact of social networks on the internationalization of SMEs (path coefficient: 0/114). Finding additionally confirms that social networks will have an effect on both market knowledge (path coefficient: 0/194) and opportunity recognition (path coefficient: 0/194) in international markets. In addition, the study results affirm the mediation role of opportunity recognition (path coefficient: 0/141) within the relationship between social networks and internationalization.

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Article Title [فارسی]

شبکه های اجتماعی و بین المللی سازی شرکت ها

Author [فارسی]

  • محمد یوسفی اخی جهانی 2
2 دانشگاه شاهد