Social Networks and Internationalization of SMEs: The Mediating Role of Market Knowledge and Opportunity Recognition

Document Type : Research Paper

Authors

1 Associate Professor, Faculty of Management, University of Tehran, Tehran, Iran

2 M.Sc. in International Business Management, Department of Management, Shahed University, Tehran, Iran

Abstract

Drawing insight from social network and internationalization theory perspectives, our study develops a conceptual model and test hypothesis using structural equation modeling by Smart PLS software, relying on a sample of 145 Iranian exporter SMEs obtained using a constructed questionnaire. Firstly, firms were placed in 5 categories, based on the classification of the Trade Promotion Organization of Iran (ITPO), to categorize the field of export activity. Then, the sample was selected via simple random sampling method. Values of the research model fitness fit the data well and the model exhibited an acceptable fit. Concerning the research results, the first hypothesis (which predicted that the greater the level of social networks, the higher the internationalization) was not supported by data. Nonetheless, our findings confirmed that social networks have a significant effect on both market knowledge and opportunity recognition in international markets. In addition, the study results confirmed the mediating role of opportunity recognition in the relationship between social networks and internationalization. Finally, we might recommend government institutions and SMEs managers to pay particular attention to the structures and relationships in social networks for developing international business.

Keywords

Main Subjects


Article Title [فارسی]

شبکه‌های اجتماعی و بین‌المللی‌سازی شرکت‌های کوچک تا متوسط: نقش میانجیگری دانش بازار و شناسایی فرصت.

Authors [فارسی]

  • هاشم آقازاده 1
  • محمد یوسفی اخی جهانی 2
1 دانشیار، دانشکده مدیریت، دانشگاه تهران، تهران، ایران
2 کارشناسی ارشد مدیریت بازرگانی بین‌الملل، گروه مدیریت، دانشگاه شاهد، تهران، ایران
Abstract [فارسی]

مطالعه ما با استفاده از دیدگاه‌هایی از نظریات شبکه‌های اجتماعی و بین‌المللی‌سازی، به دنبال توسعه یک مدل مفهومی و نیز آزمون فرضیه‌های مرتبط با مدل می‌باشد. آزمون فرضیات پژوهش با استفاده از مدل‌سازی معادلات ساختاری و توسط نرم افزار اسمارت پی ال اس و بر اساس نمونه‌ای متشکل از 145شرکت کوچک تا متوسط ایرانی و با استفاده از پرسش‌نامه محقق ساخته صورت گرفته است. ابتدائا و بر اساس طبقه‌بندی صورت گرفته توسط سازمان توسعه تجارت ایران، شرکت‌ها در 5 حوزه صادراتی مختلف دسته‌بندی شدند و نمونه گیری به روش تصادفی ساده صورت گرفت. مقادیر مرتبط با برازش مدل تحقیق به خوبی با داده‌ها انطباق دارد و مدل برازش قابل قبولی را نشان می‌دهد. همچنین با در نظر گرفتن داده‌ها و نتایج تحقیق، فرضیه اول که پیش‌بینی می‌کند هر چه سطح شبکه‌های اجتماعی در شرکت ها بیشتر باشد، میزان بین‌المللی‌سازی شرکت‌ها نیز بیشتر می‌شود مورد تایید قرار نگرفت (ضریب مسیر:114/0). همچنین یافته‌های پژوهش بیانگر آن است که در بازارهای بین‌المللی، تعامل با شبکه‌های اجتماعی بر دانش بازار ( ضریب مسیر:372/0) و بر تشخیص فرصت (ضریب مسیر:334/0) تاثیر مثبت و معنی‌داری دارد. علاوه بر این نقش میانجی تشخیص فرصت (ضریب مسیر:141/0) در رابطه بین شبکه‌های اجتماعی و بین‌المللی شدن شرکت‌ها مورد تایید قرار گرفته است. در نهایت بر اساس یافته‌های حاصل از پژوهش پیشنهاد می گردد نهادهای دولتی و مدیران شرکت‌های کوچک تا متوسط برای توسعه تجارت بین‌الملل، توجه ویژه‌ای به ساختارها و روابط موجود در شبکه‌های اجتماعی داشته باشند

Keywords [فارسی]

  • شبکه اجتماعی
  • دانش بازار
  • شناسایی فرصت
  • بین‌المللی‌سازی
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