Explaining and Testing the Aboriginal Model of Shopping Malls’ Success: (Case Study: Shopping Malls in Tehran)

Volume 10, Issue 1, March 2017, Pages 259-282

10.22059/ijms.2017.60206

Alireza Bakhshizadeh; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Parviz Ahmadi

• View Article
• PDF 1.03 M

The Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach

Volume 8, Issue 1, January 2015, Pages 73-96

10.22059/ijms.2015.36613

Bagher Asgarnezhad Nouri; Ali Sanayei; Saeed Fathi; Ali Kazemi

• View Article
• PDF 291.91 K

Towards an Enhancement of Knowledge Generation in Marketing by Contributions from Non-Western Contexts

Volume 7, Issue 2, July 2014, Pages 189-202

Aliakbar Jafari

• Editorial
• PDF 138.62 K