Main Subjects = Services Marketing
Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?

Volume 16, Issue 4, October 2023, Pages 973-988

10.22059/ijms.2023.346490.675248

Muhammad Hafiz Abd Rashid; Muhammad Iskandar Hamzah; Amirul Afif Muhamat; Aida Azlina Mansor; Rahayu Hasanordin