Main Subjects = Marketing Communications
Affecting factors of Permission-based Marketing: A mix-method study (Case of Study: Mellat Bank)

Volume 16, Issue 3, July 2023, Pages 741-756

10.22059/ijms.2022.326707.674627

Elham Zarif Chenarani Mashhad; Esfandiar Doshmanziari; Farzad Asayesh


The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits

Volume 15, Issue 4, October 2022, Pages 743-758

10.22059/ijms.2021.321003.674489

Qaribu Yahaya Nasidi; Muhamad Fazil Ahmad; Murtala Garba; Usman Ahmed Hafiz; Isyaku Hassan