Main Subjects = Marketing
Number of Articles: 50
1. Resilient supply chain under risks: A network and structural perspective

Articles in Press, Accepted Manuscript, Available Online from 27 December 2020

10.22059/ijms.2020.306292.674139

Mohammad Hossein Dehghani Sadrabadi; Abbasali Jafari Nodoushan; Ali Bozorgi-Amiri


2. Analyzing the Impact of Export Orientations on Export Performance through Innovation and Internationalization: The Mediation-Moderation Model

Articles in Press, Accepted Manuscript, Available Online from 02 January 2021

10.22059/ijms.2021.308642.674185

Ali Kazemi; Alireza Rousta; Abdollah Naami


3. "Impact of Purchases with Debit Cards on Consumption of Unhealthy Food"

Articles in Press, Accepted Manuscript, Available Online from 15 November 2020

10.22059/ijms.2020.309818.674209

Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal


4. Market segmentation in the banking industry based on customers’ expected benefits: A study of Shahr Bank

Articles in Press, Accepted Manuscript, Available Online from 05 January 2021

10.22059/ijms.2021.305952.674132

mohammad Aghaei


5. Understanding Environmental Awareness through Green Marketing An empirical study using Q-Methodology

Articles in Press, Accepted Manuscript, Available Online from 08 December 2020

10.22059/ijms.2020.301984.674054

Samane Lajevardi; Mohammad javad Bakhtiarty; Banafshe Hesari


7. Comparative Analysis of Residents’ Attitudes Toward Sustainable Tourism Development Using a Multi-Criteria Decision-Making Technique

Articles in Press, Accepted Manuscript, Available Online from 14 November 2020

10.22059/ijms.2020.304663.674108

Onur Selcuk; Hatice Karakas; Beykan Cizel; Sukru Firat Ciftci; Fulya Coskun Oksuz


8. Typology of Growth Hacking Strategies Along the Growth Hacking Funnel

Volume 14, Issue 2, Spring 2021, Pages 331-346

10.22059/ijms.2020.272362.673453

Davood Feiz; Azim Zarei; Morteza Maleki Minbashrazgah; Atefeh Shaabani


11. Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Volume 14, Issue 1, Winter 2021, Pages 39-60

10.22059/ijms.2020.279978.673617

Nor Rahimy Khalid; Che Aniza Che Wel; Suraya Akmar Mokhtaruddin


13. A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, Summer 2020, Pages 367-390

10.22059/ijms.2020.289282.673797

Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour


16. The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Volume 13, Issue 2, Spring 2020, Pages 165-196

10.22059/ijms.2019.280005.673611

Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel


21. Factors Affecting Information Search Behavior in Purchasing an Outbound Package Tour: A Thematic Analysis

Volume 11, Issue 3, Summer 2018, Pages 463-486

10.22059/ijms.2018.249343.672960

Zahra Shekarchizadeh; Bahram Ranjbarian; Vahid Ghasemi


22. A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry

Volume 11, Issue 3, Summer 2018, Pages 437-462

10.22059/ijms.2018.242492.672837

Yaser Nemati; Ali Mohaghar; Mohammad Hossein Alavidoost; Hossein Babazadeh


23. New Approach for Customer Clustering by Integrating the LRFM Model and Fuzzy Inference System

Volume 11, Issue 2, Spring 2018, Pages 351-378

10.22059/ijms.2018.242528.672839

Ali Alizadeh Zoeram; Ahmad Reza Karimi Mazidi


24. Dynamic Competitive Supply Chain Network Design with Price Dependent Demand and Huff Utility Function

Volume 11, Issue 2, Spring 2018, Pages 271-305

10.22059/ijms.2018.241299.672813

Kaveh Fahimi; Seyed Mohammad Seyedhosseini; Ahmad Makui