Main Subjects = Marketing
The effect of gamification on brand equity and desirable consumer behaviors in online retail stores: The mediating role of brand engagement

Articles in Press, Accepted Manuscript, Available Online from 24 April 2023

10.22059/ijms.2023.352786.675544

Elham Ebrahimi; Hamid Reza Irani; Mohammad Abbasi; Ali Abedini


Investigating the cognitive process of attention while watching sport advertisements in interested and non-interested people using Electroencephalogram technology

Articles in Press, Accepted Manuscript, Available Online from 24 April 2023

10.22059/ijms.2023.337628.674912

Zahra Aminiroshan; Javad Gholamian; Ahmad Mahmoudi; sahar pirjamadi


Consumer acculturation: Scale development and validation with a mixed method approach

Articles in Press, Accepted Manuscript, Available Online from 08 May 2023

10.22059/ijms.2023.347488.675292

Morteza Maddah; Majid Mohammad shafiee


The RFMRv Model for Customer Segmentation Based on the Referral Value

Articles in Press, Accepted Manuscript, Available Online from 20 May 2023

10.22059/ijms.2023.329229.674722

Shokooh Mirfakhraei; Neda Abdolvand; Saeedeh Rajaei Harandi


A nation brand model based on the brand constructs and underlying factors: a case study of Iran

Articles in Press, Accepted Manuscript, Available Online from 03 September 2023

10.22059/ijms.2023.340072.675002

Soheila Khodami; Bahareh Osanlou; Teresa Mirzayans


Brand Intelligence: Its Conceptualization, Measurement, and Impact on Firm Performance

Articles in Press, Accepted Manuscript, Available Online from 13 September 2023

10.22059/ijms.2023.344777.675178

Maryam Varmaghani; Azim Zarei; Davood Feiz; Morteza -- Maleki MinBashRazgah


Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model

Articles in Press, Accepted Manuscript, Available Online from 07 October 2023

10.22059/ijms.2023.358813.675832

Vananh Thi Pham; Trung Minh Ngo; Abdallah MH Alomari


Understanding continuance intention of subscription video-on-demand based over-the-top (OTT) platforms: A multiple moderation approach

Articles in Press, Accepted Manuscript, Available Online from 29 October 2023

10.22059/ijms.2023.358347.675802

Shaply Abdul Kareem; Pulidindi Venugopal; D Yuvaraj; S Aswini Priya; S Anjani Devi


Providing a Robust Heterogeneous Vehicle Fleet Routing Model Based on Artificial Intelligence of Things(AIoT)

Articles in Press, Accepted Manuscript, Available Online from 03 February 2024

10.22059/ijms.2024.366021.676227

Abdolsalaam Ghaderi; Javid Ghahremani Nahr; Saba Safari


Exploring Multi-Dimensional Metrics for Assessing Customer Satisfaction in the Pakistani Cellular Industry

Articles in Press, Accepted Manuscript, Available Online from 18 February 2024

10.22059/ijms.2024.365760.676219

Zahid Iqbal; Ali Riaz Khan


What Drives Muslim Investors to Be Sri? The Role of Religiosity

Volume 17, Issue 1, January 2024, Pages 147-168

10.22059/ijms.2023.349029.675396

Hasan Al-Banna; Syayyidah maftuhatul Jannah


Novel Approaches for Determining Exogenous Weights in Dynamic Networks DEA

Volume 17, Issue 1, January 2024, Pages 259-275

10.22059/ijms.2023.341472.675056

Hoda Moradi; Hamid Babaei Meybodi; Mozhde Rabbani


The Effect of Logo Attitude on Brand Extension Attitude

Volume 17, Issue 1, January 2024, Pages 295-310

10.22059/ijms.2023.347686.675303

Bahareh Osanlou; Fatemeh Darvish


An Empirical Study of Consumer-Brand Relationships in the Hospitality Industry

Volume 16, Issue 4, October 2023, Pages 857-872

10.22059/ijms.2022.341453.675074

Hamid Alizadeh; Hamed Nazapour Kashani


Evaluating the strategies and solutions to improve cultural and national tourism services

Volume 16, Issue 4, October 2023, Pages 947-958

10.22059/ijms.2023.344264.675158

Adolfo R. Guamán; Fabricio Guamán-Guevara; Diego Melo; Mario García; Oswaldo Paredes