Main Subjects = Marketing
Number of Articles: 57
1. "Impact of Purchases with Debit Cards on Consumption of Unhealthy Food"

Articles in Press, Accepted Manuscript, Available Online from 15 November 2020

10.22059/ijms.2020.309818.674209

Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal

2. Study of Improving the Omnichannel Customers’ Lifetime Value Using Association Rules Data Mining (Case Study: Iran Agricultural Bank)

Articles in Press, Accepted Manuscript, Available Online from 02 May 2021

10.22059/ijms.2021.314405.674317

Mohammad Rezaei; Ali Sanayei; Seyed Fathollah Amiri Aghdaie; azarnoosh ansari

3. Dynamic Pricing; A Bibliometric Approach

Articles in Press, Accepted Manuscript, Available Online from 07 June 2021

10.22059/ijms.2021.315212.674336

Fatemeh Goli; Manijeh Haghighinasab

4. Brand logo benefit: Is there any evidence of its impact in the higher education sector?

Articles in Press, Accepted Manuscript, Available Online from 29 August 2021

10.22059/ijms.2021.308166.674175

Faraz sadeghvaziri; Omid Gomar; Mohammad Azimi; Ali Shoja; Amin Mozafari

5. Participation in the crowdsourcing of marketing activities with a dynamic approach

Articles in Press, Accepted Manuscript, Available Online from 29 August 2021

10.22059/ijms.2021.314145.674309

nasrin mahavarpour; Masuomeh Hosseinzadeh; mohammda ali babaei zakilaki; neda abdolvand

6. Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

Articles in Press, Accepted Manuscript, Available Online from 15 September 2021

10.22059/ijms.2021.315198.674335

Babatunde Musiliu Abina; Oluseyi M Ajayi

7. What Motivates Tourists to Get Involved in Cyberspace? A Comparative Look at Two Countries

Articles in Press, Accepted Manuscript, Available Online from 28 September 2021

10.22059/ijms.2021.325474.674600

Alaleh Dadvari; Massoud Moslehpour; Ting-Ying Yang; Martha Viridiana Pérez Vega

9. Resilient Supply Chain Under Risks: A Network and Structural Perspective

Volume 14, Issue 4, Autumn 2021, Pages 735-760

10.22059/ijms.2020.306292.674139

Mohammad Hossein Dehghani Sadrabadi; Abbasali Jafari Nodoushan; Ali Bozorgi-Amiri

11. Customer Well-Being in Banking Industry: Conceptualization and Antecedences

Volume 14, Issue 4, Autumn 2021, Pages 835-855

10.22059/ijms.2021.312143.674266

Mohammad Sadegh Eshaghi; Bahram Ranjbarian; Azarnoush Ansari

12. Comparative Analysis of Residents’ Attitudes Toward Sustainable Tourism Development Using a Multi-Criteria Decision-Making Technique

Volume 14, Issue 3, Summer 2021, Pages 585-607

10.22059/ijms.2020.304663.674108

Onur Selcuk; Hatice Karakas; Beykan Cizel; Sükrü Fırat Ciftci; Fulya Coskun Oksuz

13. Understanding Environmental Awareness Through Green Marketing: An Empirical Study Using Q-Methodology

Volume 14, Issue 3, Summer 2021, Pages 609-628

10.22059/ijms.2020.301984.674054

Samane Lajevardi; Mohammad javad Bakhtiary; Banafshe Hesari

15. Typology of Growth Hacking Strategies Along the Growth Hacking Funnel

Volume 14, Issue 2, Spring 2021, Pages 331-346

10.22059/ijms.2020.272362.673453

Davood Feiz; Azim Zarei; Morteza Maleki Minbashrazgah; Atefeh Shaabani

17. Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Volume 14, Issue 1, Winter 2021, Pages 39-60

10.22059/ijms.2020.279978.673617

Nor Rahimy Khalid; Che Aniza Che Wel; Suraya Akmar Mokhtaruddin

20. A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, Summer 2020, Pages 367-390

10.22059/ijms.2020.289282.673797

Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour

22. The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Volume 13, Issue 2, Spring 2020, Pages 165-196

10.22059/ijms.2019.280005.673611

Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel

Iranian Journal of Management Studies

Journal Archive