Main Subjects = Marketing
Number of Articles: 71
A Comprehensive Review of International Research on Market Orientation and Providing an Applied Model

Articles in Press, Accepted Manuscript, Available Online from 25 October 2021

10.22059/ijms.2021.317549.674412

Shiva Savabieh; Shahnaz Nayebzadeh; Ramin Abghari; Seyyed Hassan Hatami Nasab

A Bibliometric Analysis of Research on Big Data and Its Potential to Value Creation and Capture

Articles in Press, Accepted Manuscript, Available Online from 27 October 2021

10.22059/ijms.2021.319211.674442

Saba Abdian; Masuomeh Hoseinzadeh Shahri; Ameneh Khadivar

Mediating Role of Advertising on the Relationship between Social Media and Online Risk on Online Shopping Habits

Articles in Press, Accepted Manuscript, Available Online from 31 October 2021

10.22059/ijms.2021.321003.674489

QARIBU YAHAYA NASIDI; Isyaku Hassan; Muhamad Fazil Ahmad; Murtala Garba; Usman Ahmed Hafiz

Introducing strategic drivers of innovative ideas in active small and medium-sized enterprises of different technological fields using a fuzzy cognitive map

Articles in Press, Accepted Manuscript, Available Online from 13 November 2021

10.22059/ijms.2021.319975.674462

Hassan Faghih Abdollahi; Hamid Shahbandarzadeh; Khalil Mirzaee

The analysis of the Moderation Role of Brand Type on the association of Endorser Credibility with Endorser Congruence and Consumer Based-Brand Equity

Articles in Press, Accepted Manuscript, Available Online from 14 November 2021

10.22059/ijms.2021.312298.674270

Arash Nafgash; Hossein Rezaei dolatabadi; Seyed Fathollah Amiri Aghdaie

Social networks and internationalization

Articles in Press, Accepted Manuscript, Available Online from 10 January 2022

10.22059/ijms.2022.321313.674500

هاشم آقازاده; mohammad yousefi akhijahani

Risk management of disruption and sustainable development of supply chains

Articles in Press, Accepted Manuscript, Available Online from 05 March 2022

10.22059/ijms.2022.329830.674732

Seyyed Reza Hashemi; Abdollah Arasteh; Mohammad Mahdi Paydar

The Impact of a Positive Visualisation Course in Brand Identity on Freshmen Students’ Perceptions of University Brand Image.

Articles in Press, Accepted Manuscript, Available Online from 13 March 2022

10.22059/ijms.2022.326021.674612

Marilia (Maria) Kountouridou; Dino Domic

Optimization in Supply Chain Design of Assembled Products (Case study in HEPCO Company)

Articles in Press, Accepted Manuscript, Available Online from 03 April 2022

10.22059/ijms.2022.318236.674424

Nima Hamta; Mohammad Ehsanifar; Abbas Biglar

Assessing the Antecedents and Dimensions of Air Passenger Experience Case study: Iranian Airlines, Isfahan airport

Articles in Press, Accepted Manuscript, Available Online from 11 June 2022

10.22059/ijms.2022.337591.674909

Narges Rostamian; bahram ranjbarian; Arash Shahin; azarnoosh ansari

Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company)

Articles in Press, Accepted Manuscript, Available Online from 25 July 2022

10.22059/ijms.2022.327456.674659

mehdi habibi; bahram kheiri; mansoureh aligholi

What Motivates Tourists to Get Involved in Cyberspace? A Comparative Look at Two Countries

Volume 15, Issue 3, July 2022, Pages 515-530

10.22059/ijms.2021.325474.674600

Alaleh Dadvari; Massoud Moslehpour; Ting-Ying Yang; Martha Viridiana Pérez Vega

Outsourcing the Services of Sports Facilities: A Marketing Approach

Volume 15, Issue 3, July 2022, Pages 649-661

10.22059/ijms.2021.330373.674750

Behzad Izadi; Mohammadsiamak Rezagholi; Ali Saberi

Brand Logo Benefit: Is There any Evidence of its Impact in the Higher Education Sector?

Volume 15, Issue 2, April 2022, Pages 305-320

10.22059/ijms.2021.308166.674175

Faraz Sadeghvaziri; Omid Gomar; Mohammad Azimi; Ali Shoja; Amin Mozafari

Participation in the Crowdsourcing of Marketing Activities Using a Dynamic Approach

Volume 15, Issue 2, April 2022, Pages 321-345

10.22059/ijms.2021.314145.674309

Nasrin Mahavarpour; Masuomeh Hosseinzadeh Shahri; Mohammad Ali Babaei Zakilaki; Neda Abdolvand

The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, January 2022, Pages 1-17

10.22059/ijms.2020.309818.674209

Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal

Improving the Omnichannel Customers’ Lifetime Value Using Association Rules Data Mining: A Case Study of Agriculture Bank of Iran

Volume 15, Issue 1, January 2022, Pages 49-68

10.22059/ijms.2021.314405.674317

Mohammad Rezaei; Ali Sanayei; Seyed Fathollah Amiri Aghdaie; Azarnoush Ansari

Dynamic Pricing: A Bibliometric Approach

Volume 15, Issue 1, January 2022, Pages 111-132

10.22059/ijms.2021.315212.674336

Fatemeh Goli; Manijeh Haghighinasab

Resilient Supply Chain Under Risks: A Network and Structural Perspective

Volume 14, Issue 4, October 2021, Pages 735-760

10.22059/ijms.2020.306292.674139

Mohammad Hossein Dehghani Sadrabadi; Abbasali Jafari Nodoushan; Ali Bozorgi-Amiri

Customer Well-Being in Banking Industry: Conceptualization and Antecedences

Volume 14, Issue 4, October 2021, Pages 835-855

10.22059/ijms.2021.312143.674266

Mohammad Sadegh Eshaghi; Bahram Ranjbarian; Azarnoush Ansari

Iranian Journal of Management Studies

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