Main Subjects = Marketing
Number of Articles: 65
1. Brand logo benefit: Is there any evidence of its impact in the higher education sector?

Articles in Press, Accepted Manuscript, Available Online from 29 August 2021

10.22059/ijms.2021.308166.674175

Faraz sadeghvaziri; Omid Gomar; Mohammad Azimi; Ali Shoja; Amin Mozafari


2. Participation in the crowdsourcing of marketing activities with a dynamic approach

Articles in Press, Accepted Manuscript, Available Online from 29 August 2021

10.22059/ijms.2021.314145.674309

nasrin mahavarpour; Masuomeh Hosseinzadeh; mohammda ali babaei zakilaki; neda abdolvand


3. Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

Articles in Press, Accepted Manuscript, Available Online from 15 September 2021

10.22059/ijms.2021.315198.674335

Babatunde Musiliu Abina; Oluseyi M Ajayi


4. What Motivates Tourists to Get Involved in Cyberspace? A Comparative Look at Two Countries

Articles in Press, Accepted Manuscript, Available Online from 28 September 2021

10.22059/ijms.2021.325474.674600

Alaleh Dadvari; Massoud Moslehpour; Ting-Ying Yang; Martha Viridiana Pérez Vega


5. Exploring the Factors Affecting Travel Intention During the COVID-19 Pandemic: A Structural Analysis

Articles in Press, Accepted Manuscript, Available Online from 02 October 2021

10.22059/ijms.2021.323223.674547

Fatemeh Shekari; fatemeh Azizi


6. A Comprehensive Review of International Research on Market Orientation and Providing an Applied Model

Articles in Press, Accepted Manuscript, Available Online from 25 October 2021

10.22059/ijms.2021.317549.674412

Shiva Savabieh; Shahnaz Nayebzadeh; Ramin Abghari; Seyyed Hassan Hatami Nasab


7. A Bibliometric Analysis of Research on Big Data and Its Potential to Value Creation and Capture

Articles in Press, Accepted Manuscript, Available Online from 27 October 2021

10.22059/ijms.2021.319211.674442

Saba Abdian; Masuomeh Hoseinzadeh Shahri; Ameneh Khadivar


8. Mediating Role of Advertising on the Relationship between Social Media and Online Risk on Online Shopping Habits

Articles in Press, Accepted Manuscript, Available Online from 31 October 2021

10.22059/ijms.2021.321003.674489

QARIBU YAHAYA NASIDI; Isyaku Hassan; Muhamad Fazil Ahmad; Murtala Garba; Usman Ahmed Hafiz


9. Introducing strategic drivers of innovative ideas in active small and medium-sized enterprises of different technological fields using a fuzzy cognitive map

Articles in Press, Accepted Manuscript, Available Online from 13 November 2021

10.22059/ijms.2021.319975.674462

Hassan Faghih Abdollahi; Hamid Shahbandarzadeh; Khalil Mirzaee


10. The analysis of the Moderation Role of Brand Type on the association of Endorser Credibility with Endorser Congruence and Consumer Based-Brand Equity

Articles in Press, Accepted Manuscript, Available Online from 14 November 2021

10.22059/ijms.2021.312298.674270

Arash Nafgash; Hossein Rezaei dolatabadi; Seyed Fathollah Amiri Aghdaie


11. Outsourcing of Sports facilities Services: A Marketing Approach

Articles in Press, Accepted Manuscript, Available Online from 27 November 2021

10.22059/ijms.2021.330373.674750

Behzad Izadi; Mohammadsiamak Rezagholi; Ali Saberi


12. Social networks and internationalization

Articles in Press, Accepted Manuscript, Available Online from 10 January 2022

10.22059/ijms.2022.321313.674500

هاشم آقازاده; mohammad yousefi akhijahani


13. The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, Winter 2022, Pages 1-17

10.22059/ijms.2020.309818.674209

Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal


14. Improving the Omnichannel Customers’ Lifetime Value Using Association Rules Data Mining: A Case Study of Agriculture Bank of Iran

Volume 15, Issue 1, Winter 2022, Pages 49-68

10.22059/ijms.2021.314405.674317

Mohammad Rezaei; Ali Sanayei; Seyed Fathollah Amiri Aghdaie; Azarnoush Ansari


15. Dynamic Pricing: A Bibliometric Approach

Volume 15, Issue 1, Winter 2022, Pages 111-132

10.22059/ijms.2021.315212.674336

Fatemeh Goli; Manijeh Haghighinasab


17. Resilient Supply Chain Under Risks: A Network and Structural Perspective

Volume 14, Issue 4, Autumn 2021, Pages 735-760

10.22059/ijms.2020.306292.674139

Mohammad Hossein Dehghani Sadrabadi; Abbasali Jafari Nodoushan; Ali Bozorgi-Amiri


19. Customer Well-Being in Banking Industry: Conceptualization and Antecedences

Volume 14, Issue 4, Autumn 2021, Pages 835-855

10.22059/ijms.2021.312143.674266

Mohammad Sadegh Eshaghi; Bahram Ranjbarian; Azarnoush Ansari


20. Comparative Analysis of Residents’ Attitudes Toward Sustainable Tourism Development Using a Multi-Criteria Decision-Making Technique

Volume 14, Issue 3, Summer 2021, Pages 585-607

10.22059/ijms.2020.304663.674108

Onur Selcuk; Hatice Karakas; Beykan Cizel; Sükrü Fırat Ciftci; Fulya Coskun Oksuz


21. Understanding Environmental Awareness Through Green Marketing: An Empirical Study Using Q-Methodology

Volume 14, Issue 3, Summer 2021, Pages 609-628

10.22059/ijms.2020.301984.674054

Samane Lajevardi; Mohammad javad Bakhtiary; Banafshe Hesari


23. Typology of Growth Hacking Strategies Along the Growth Hacking Funnel

Volume 14, Issue 2, Spring 2021, Pages 331-346

10.22059/ijms.2020.272362.673453

Davood Feiz; Azim Zarei; Morteza Maleki Minbashrazgah; Atefeh Shaabani


25. Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Volume 14, Issue 1, Winter 2021, Pages 39-60

10.22059/ijms.2020.279978.673617

Nor Rahimy Khalid; Che Aniza Che Wel; Suraya Akmar Mokhtaruddin