Main Subjects = Marketing
Number of Articles: 98
An Evaluation and Analysis of Perceived Online Service Quality Dimensions Impacts on Online Purchasing Behavior of Luxury Cosmetic Products by Women

Articles in Press, Accepted Manuscript, Available Online from 31 January 2023

10.22059/ijms.2023.337578.674908

fatemeh golalizadeh; bahram ranjbarian; azarnoush Ansari

WHAT DRIVES MUSLIM INVESTORS TO BE SRI? THE ROLE OF RELIGIOSITY

Articles in Press, Accepted Manuscript, Available Online from 26 February 2023

10.22059/ijms.2023.349029.675396

Hasan Al-Banna; syayyidah maftuhatul jannah

THE EFFECT OF LOGO ATTITUDE ON BRAND EXTENSION ATTITUDE

Articles in Press, Accepted Manuscript, Available Online from 10 April 2023

10.22059/ijms.2023.347686.675303

Bahareh Osanlou; Fatemeh Darvish

Novel approaches for determining exogenous weights in dynamic network DEA

Articles in Press, Accepted Manuscript, Available Online from 10 April 2023

10.22059/ijms.2023.341472.675056

Hoda Moradi; Hamid Babaei meybodi; Mozhde Rabbani

Consumer's Reaction to the Observance of Hygienic Principles in the Stores during the Outbreak of Covid-19 Pandemic

Articles in Press, Accepted Manuscript, Available Online from 24 April 2023

10.22059/ijms.2023.344248.675156

Mohsen Akbari; salman eivazinezhad; arezoo .hosseinzadeh

The effect of gamification on brand equity and desirable consumer behaviors in online retail stores: The mediating role of brand engagement

Articles in Press, Accepted Manuscript, Available Online from 24 April 2023

10.22059/ijms.2023.352786.675544

Elham Ebrahimi; Hamid Reza Irani; Mohammad Abbasi; Ali Abedini

Investigating the cognitive process of attention while watching sport advertisements in interested and non-interested people using Electroencephalogram technology

Articles in Press, Accepted Manuscript, Available Online from 24 April 2023

10.22059/ijms.2023.337628.674912

Zahra Aminiroshan; Javad Gholamian; Ahmad Mahmoudi; sahar pirjamadi

Consumer acculturation: Scale development and validation with a mixed method approach

Articles in Press, Accepted Manuscript, Available Online from 08 May 2023

10.22059/ijms.2023.347488.675292

Morteza Maddah; Majid Mohammad shafiee

The RFMRv Model for Customer Segmentation Based on the Referral Value

Articles in Press, Accepted Manuscript, Available Online from 20 May 2023

10.22059/ijms.2023.329229.674722

Shokooh Mirfakhraei; Neda Abdolvand; Saeedeh Rajaei Harandi

A nation brand model based on the brand constructs and underlying factors: a case study of Iran

Articles in Press, Accepted Manuscript, Available Online from 03 September 2023

10.22059/ijms.2023.340072.675002

Soheila Khodami; Bahareh Osanlou; Teresa Mirzayans

Brand Intelligence: Its Conceptualization, Measurement, and Impact on Firm Performance

Articles in Press, Accepted Manuscript, Available Online from 13 September 2023

10.22059/ijms.2023.344777.675178

Maryam Varmaghani; Azim Zarei; Davood Feiz; Morteza -- Maleki MinBashRazgah

Effects Of Social Interactions on Purchase Intention in E-Commerce: An Analysis Based on The Stimulus-Organism-Response (S-O-R) Model

Articles in Press, Accepted Manuscript, Available Online from 07 October 2023

10.22059/ijms.2023.358813.675832

Vananh Thi Pham; Trung Minh Ngo; Abdallah MH Alomari

Understanding continuance intention of subscription video-on-demand based over-the-top (OTT) platforms: A multiple moderation approach

Articles in Press, Accepted Manuscript, Available Online from 29 October 2023

10.22059/ijms.2023.358347.675802

Shaply Abdul Kareem; Pulidindi Venugopal; D Yuvaraj; S Aswini Priya; S Anjani Devi

An Empirical Study of Consumer-Brand Relationships in the Hospitality Industry

Volume 16, Issue 4, October 2023, Pages 857-872

10.22059/ijms.2022.341453.675074

Hamid Alizadeh; Hamed Nazapour Kashani

Evaluating the strategies and solutions to improve cultural and national tourism services

Volume 16, Issue 4, October 2023, Pages 947-958

10.22059/ijms.2023.344264.675158

Adolfo R. Guamán; Fabricio Guamán-Guevara; Diego Melo; Mario García; Oswaldo Paredes

Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?

Volume 16, Issue 4, October 2023, Pages 973-988

10.22059/ijms.2023.346490.675248

Muhammad Hafiz Abd Rashid; Muhammad Iskandar Hamzah; Amirul Afif Muhamat; Aida Azlina Mansor; Rahayu Hasanordin

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)

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