Main Subjects = Marketing
Affecting factors of Permission-based Marketing: A mix-method study (Case of Study: Mellat Bank)

Volume 16, Issue 3, July 2023, Pages 741-756


Elham Zarif Chenarani Mashhad; Esfandiar Doshmanziari; Farzad Asayesh

Assessing the Antecedents and Dimensions of Air Passenger Experience (Case study: Iranian Airlines, Isfahan Airport)

Volume 16, Issue 2, April 2023, Pages 411-428


Narges Rostamian; Bahram Ranjbarian; Arash Shahin; Azarnoosh Ansari

A Bibliometric Analysis of Research on Big Data and Its Potential to Value Creation and Capture

Volume 16, Issue 1, January 2023, Pages 1-24


Saba Abdian; Masuomeh Hosseinzadeh Shahri; Ameneh Khadivar

Risk Management of Disruption and Sustainable Development of Supply Chains

Volume 16, Issue 1, January 2023, Pages 277-297


Seyyed Reza Hashemi; Abdollah Arasteh; Mohammad Mahdi Paydar

A Comprehensive Review of International Research on Market Orientation and the Development of an Applied Model

Volume 15, Issue 4, October 2022, Pages 683-700


Shiva Savabieh; Shahnaz Nayebzadeh; Ramin Abghari; Seyed Hasan Hataminasab

The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits

Volume 15, Issue 4, October 2022, Pages 743-758


Qaribu Yahaya Nasidi; Muhamad Fazil Ahmad; Murtala Garba; Usman Ahmed Hafiz; Isyaku Hassan

What Motivates Tourists to Get Involved in Cyberspace? A Comparative Look at Two Countries

Volume 15, Issue 3, July 2022, Pages 515-530


Alaleh Dadvari; Massoud Moslehpour; Ting-Ying Yang; Martha Viridiana Pérez Vega

Outsourcing the Services of Sports Facilities: A Marketing Approach

Volume 15, Issue 3, July 2022, Pages 649-661


Behzad Izadi; Mohammadsiamak Rezagholi; Ali Saberi

Brand Logo Benefit: Is There any Evidence of its Impact in the Higher Education Sector?

Volume 15, Issue 2, April 2022, Pages 305-320


Faraz Sadeghvaziri; Omid Gomar; Mohammad Azimi; Ali Shoja; Amin Mozafari

Participation in the Crowdsourcing of Marketing Activities Using a Dynamic Approach

Volume 15, Issue 2, April 2022, Pages 321-345


Nasrin Mahavarpour; Masuomeh Hosseinzadeh Shahri; Mohammad Ali Babaei Zakilaki; Neda Abdolvand

The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, January 2022, Pages 1-17


Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal

Improving the Omnichannel Customers’ Lifetime Value Using Association Rules Data Mining: A Case Study of Agriculture Bank of Iran

Volume 15, Issue 1, January 2022, Pages 49-68


Mohammad Rezaei; Ali Sanayei; Seyed Fathollah Amiri Aghdaie; Azarnoush Ansari

Dynamic Pricing: A Bibliometric Approach

Volume 15, Issue 1, January 2022, Pages 111-132


Fatemeh Goli; Manijeh Haghighinasab

Resilient Supply Chain Under Risks: A Network and Structural Perspective

Volume 14, Issue 4, October 2021, Pages 735-760


Mohammad Hossein Dehghani Sadrabadi; Abbasali Jafari Nodoushan; Ali Bozorgi-Amiri