Main Subjects = Marketing
Number of Articles: 100
Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?

Volume 16, Issue 4, October 2023, Pages 973-988

10.22059/ijms.2023.346490.675248

Muhammad Hafiz Abd Rashid; Muhammad Iskandar Hamzah; Amirul Afif Muhamat; Aida Azlina Mansor; Rahayu Hasanordin

Affecting factors of Permission-based Marketing: A mix-method study (Case of Study: Mellat Bank)

Volume 16, Issue 3, July 2023, Pages 741-756

10.22059/ijms.2022.326707.674627

Elham Zarif Chenarani Mashhad; Esfandiar Doshmanziari; Farzad Asayesh

Assessing the Antecedents and Dimensions of Air Passenger Experience (Case study: Iranian Airlines, Isfahan Airport)

Volume 16, Issue 2, April 2023, Pages 411-428

10.22059/ijms.2022.337591.674909

Narges Rostamian; Bahram Ranjbarian; Arash Shahin; Azarnoosh Ansari

A Bibliometric Analysis of Research on Big Data and Its Potential to Value Creation and Capture

Volume 16, Issue 1, January 2023, Pages 1-24

10.22059/ijms.2021.319211.674442

Saba Abdian; Masuomeh Hosseinzadeh Shahri; Ameneh Khadivar

Risk Management of Disruption and Sustainable Development of Supply Chains

Volume 16, Issue 1, January 2023, Pages 277-297

10.22059/ijms.2022.329830.674732

Seyyed Reza Hashemi; Abdollah Arasteh; Mohammad Mahdi Paydar

A Comprehensive Review of International Research on Market Orientation and the Development of an Applied Model

Volume 15, Issue 4, October 2022, Pages 683-700

10.22059/ijms.2021.317549.674412

Shiva Savabieh; Shahnaz Nayebzadeh; Ramin Abghari; Seyed Hasan Hataminasab

The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits

Volume 15, Issue 4, October 2022, Pages 743-758

10.22059/ijms.2021.321003.674489

Qaribu Yahaya Nasidi; Muhamad Fazil Ahmad; Murtala Garba; Usman Ahmed Hafiz; Isyaku Hassan

What Motivates Tourists to Get Involved in Cyberspace? A Comparative Look at Two Countries

Volume 15, Issue 3, July 2022, Pages 515-530

10.22059/ijms.2021.325474.674600

Alaleh Dadvari; Massoud Moslehpour; Ting-Ying Yang; Martha Viridiana Pérez Vega

Outsourcing the Services of Sports Facilities: A Marketing Approach

Volume 15, Issue 3, July 2022, Pages 649-661

10.22059/ijms.2021.330373.674750

Behzad Izadi; Mohammadsiamak Rezagholi; Ali Saberi

Brand Logo Benefit: Is There any Evidence of its Impact in the Higher Education Sector?

Volume 15, Issue 2, April 2022, Pages 305-320

10.22059/ijms.2021.308166.674175

Faraz Sadeghvaziri; Omid Gomar; Mohammad Azimi; Ali Shoja; Amin Mozafari

Participation in the Crowdsourcing of Marketing Activities Using a Dynamic Approach

Volume 15, Issue 2, April 2022, Pages 321-345

10.22059/ijms.2021.314145.674309

Nasrin Mahavarpour; Masuomeh Hosseinzadeh Shahri; Mohammad Ali Babaei Zakilaki; Neda Abdolvand

The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, January 2022, Pages 1-17

10.22059/ijms.2020.309818.674209

Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal

Dynamic Pricing: A Bibliometric Approach

Volume 15, Issue 1, January 2022, Pages 111-132

10.22059/ijms.2021.315212.674336

Fatemeh Goli; Manijeh Haghighinasab

Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies)

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