Iranian Journal of Management Studies

Main Subjects = Marketing

Comparative Analysis of Residents’ Attitudes Toward Sustainable Tourism Development Using a Multi-Criteria Decision-Making Technique

Volume 14, Issue 3, July 2021, Pages 585-607

10.22059/ijms.2020.304663.674108

Onur Selcuk; Hatice Karakas; Beykan Cizel; Sükrü Fırat Ciftci; Fulya Coskun Oksuz

Understanding Environmental Awareness Through Green Marketing: An Empirical Study Using Q-Methodology

Volume 14, Issue 3, July 2021, Pages 609-628

10.22059/ijms.2020.301984.674054

Samane Lajevardi; Mohammad javad Bakhtiary; Banafshe Hesari

Market Segmentation in the Banking Industry Based on Customers’ Expected Benefits: A Study of Shahr Bank

Volume 14, Issue 3, July 2021, Pages 629-648

10.22059/ijms.2021.305952.674132

Mohammad Aghaei

Typology of Growth Hacking Strategies Along the Growth Hacking Funnel

Volume 14, Issue 2, April 2021, Pages 331-346

10.22059/ijms.2020.272362.673453

Davood Feiz; Azim Zarei; Morteza Maleki Minbashrazgah; Atefeh Shaabani

Does Implementation of Customer Relationship Management (CRM) Enhance the Customer Loyalty? An Empirical Research in Banking Sector

Volume 14, Issue 2, April 2021, Pages 401-417

10.22059/ijms.2020.302683.674075

Selvalakshmi Gopalsamy; Suganthi Gokulapadmanaban

Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Volume 14, Issue 1, January 2021, Pages 39-60

10.22059/ijms.2020.279978.673617

Nor Rahimy Khalid; Che Aniza Che Wel; Suraya Akmar Mokhtaruddin

Determination of Financial Failure Indicators by Gray Relational Analysis and Application of Data Envelopment Analysis and Logistic Regression Analysis in BIST 100 Index

Volume 14, Issue 1, January 2021, Pages 163-187

10.22059/ijms.2020.299263.673998

Ebru Nurcan; Can Deniz Köksal

Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance: The Mediating Role of Learning Orientation

Volume 13, Issue 4, October 2020, Pages 673-703

10.22059/ijms.2020.289467.673800

Imran Khan; Taqadus Bashir

A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, July 2020, Pages 367-390

10.22059/ijms.2020.289282.673797

Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour

An Investigation of the Antecedents of Consumers' Confusion in Purchasing an Outbound Package tour in the City of Isfahan by Fuzzy Delphi Method

Volume 13, Issue 3, July 2020, Pages 527-564

10.22059/ijms.2020.278554.673581

Seyedeh Masoomeh Abdollahi; Bahram Ranjbarian; Ali Kazemi

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Volume 13, Issue 2, April 2020, Pages 165-196

10.22059/ijms.2019.280005.673611

Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel

The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?

Volume 13, Issue 2, April 2020, Pages 289-315

10.22059/ijms.2019.287178.673753

Elham Ebrahimi; Faraz Sadeghvaziri; Soroush Shazai Abyaneh

Analysis of a Dominant Retailer Dual-Channel Supply Chain under Customers’ Channel Preference: The α-Branch and Bound Solution Algorithm

Volume 12, Issue 4, November 2019, Pages 559-591

10.22059/ijms.2019.256227.673104

Reza Pakdel Mehrabani; Abbas Seifi

The Perceived Risk of Iran as a Tourism Destination (A Mixed Method Approach)

Volume 12, Issue 1, January 2019, Pages 45-67

10.22059/ijms.2018.245946.672909

Alireza Emami; Bahram Ranjbarian

Comparing the Impact of Brand Value on Corporate Profit in B2B and B2C Businesses: A Case Study

Volume 12, Issue 1, January 2019, Pages 121-147

10.22059/ijms.2018.261053.673187

Zahra Honarmandi; Sahar Sepasi; Adel Azar

Examining the Moderating Role of Gender on the Relationship between the Benefits of Sales Promotion and Consumer Perception

Volume 11, Issue 4, November 2018, Pages 795-830

10.22059/ijms.2018.241676.672823

Somesh Kumar Sinha; Priyanka Verma

A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry

Volume 11, Issue 3, September 2018, Pages 437-462

10.22059/ijms.2018.242492.672837

Yaser Nemati; Ali Mohaghar; Mohammad Hossein Alavidoost; Hossein Babazadeh

Factors Affecting Information Search Behavior in Purchasing an Outbound Package Tour: A Thematic Analysis

Volume 11, Issue 3, September 2018, Pages 463-486

10.22059/ijms.2018.249343.672960

Zahra Shekarchizadeh; Bahram Ranjbarian; Vahid Ghasemi

Dynamic Competitive Supply Chain Network Design with Price Dependent Demand and Huff Utility Function

Volume 11, Issue 2, April 2018, Pages 271-305

10.22059/ijms.2018.241299.672813

Kaveh Fahimi; Seyed Mohammad Seyedhosseini; Ahmad Makui

New Approach for Customer Clustering by Integrating the LRFM Model and Fuzzy Inference System

Volume 11, Issue 2, April 2018, Pages 351-378

10.22059/ijms.2018.242528.672839

Ali Alizadeh Zoeram; Ahmad Reza Karimi Mazidi

Nonlinear Multi attribute Satisfaction Analysis (N-MUSA): Preference disaggregation approach to satisfaction

Volume 11, Issue 1, January 2018, Pages 1-22

10.22059/ijms.2018.232905.672674

Mahmoud Dehghan Nayeri; Mohammad Reza Mehregan

Incorporating Return on Inventory Investment into Joint Lot-Sizing and Price Discriminating Decisions: A Fuzzy Chance Constraint Programming Model

Volume 10, Issue 4, December 2017, Pages 929-959

10.22059/ijms.2017.230829.672615

Reza Ghasemy Yaghin; Seyed Mohammad T. Fatemi Ghomi; Seyed Ali Torabi

Conceptual Model of Innovation Capability in Industrial and Academic Research Centers: A Systematic Review

Volume 10, Issue 3, July 2017, Pages 609-640

10.22059/ijms.2017.238379.672756

Maryam Yaghoubi; Ehsan Teymourzadeh; Mohammadkarim Bahadori; Fatemeh Ghardashi

Estimating Stock Price in Energy Market Including Oil, Gas, and Coal: The Comparison of Linear and Non-Linear Two-State Markov Regime Switching Models

Volume 10, Issue 3, July 2017, Pages 715-728

10.22059/ijms.2017.221553.672398

Reza Mohseni; Leila Sakhtkar Modallal

Selecting the Right Cause from the Right Category: Does the Role of Product Category Matter in Cause-Brand Alliance? A Case Study of Students in Shanghai Universities

Volume 10, Issue 2, April 2017, Pages 365-383

10.22059/ijms.2017.217743.672312

Saad Ullah; Shen Lei; Shahzadah Fahed Qureshi; Jahanzaib Haider

Journal Archive

Volume 15 (2022)

Volume 14 (2021)

Volume 13 (2020)

Volume 12 (2019)

Volume 11 (2018)

Volume 10 (2017)

Volume 9 (2016)

Volume 8 (2015)

Volume 7 (2014)

Volume 6 (2013)

Volume 5 (2012)

Volume 4 (2011)

Volume 3 (2010)

Volume 2 (2009)

Volume 1 (2007)