Main Subjects = Marketing
Comparative Analysis of Residents’ Attitudes Toward Sustainable Tourism Development Using a Multi-Criteria Decision-Making Technique

Volume 14, Issue 3, July 2021, Pages 585-607

10.22059/ijms.2020.304663.674108

Onur Selcuk; Hatice Karakas; Beykan Cizel; Sükrü Fırat Ciftci; Fulya Coskun Oksuz


Understanding Environmental Awareness Through Green Marketing: An Empirical Study Using Q-Methodology

Volume 14, Issue 3, July 2021, Pages 609-628

10.22059/ijms.2020.301984.674054

Samane Lajevardi; Mohammad javad Bakhtiary; Banafshe Hesari


Typology of Growth Hacking Strategies Along the Growth Hacking Funnel

Volume 14, Issue 2, April 2021, Pages 331-346

10.22059/ijms.2020.272362.673453

Davood Feiz; Azim Zarei; Morteza Maleki Minbashrazgah; Atefeh Shaabani


Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Volume 14, Issue 1, January 2021, Pages 39-60

10.22059/ijms.2020.279978.673617

Nor Rahimy Khalid; Che Aniza Che Wel; Suraya Akmar Mokhtaruddin


A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, July 2020, Pages 367-390

10.22059/ijms.2020.289282.673797

Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour


The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Volume 13, Issue 2, April 2020, Pages 165-196

10.22059/ijms.2019.280005.673611

Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel


A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry

Volume 11, Issue 3, September 2018, Pages 437-462

10.22059/ijms.2018.242492.672837

Yaser Nemati; Ali Mohaghar; Mohammad Hossein Alavidoost; Hossein Babazadeh


Factors Affecting Information Search Behavior in Purchasing an Outbound Package Tour: A Thematic Analysis

Volume 11, Issue 3, September 2018, Pages 463-486

10.22059/ijms.2018.249343.672960

Zahra Shekarchizadeh; Bahram Ranjbarian; Vahid Ghasemi


Dynamic Competitive Supply Chain Network Design with Price Dependent Demand and Huff Utility Function

Volume 11, Issue 2, April 2018, Pages 271-305

10.22059/ijms.2018.241299.672813

Kaveh Fahimi; Seyed Mohammad Seyedhosseini; Ahmad Makui


Conceptual Model of Innovation Capability in Industrial and Academic Research Centers: A Systematic Review

Volume 10, Issue 3, July 2017, Pages 609-640

10.22059/ijms.2017.238379.672756

Maryam Yaghoubi; Ehsan Teymourzadeh; Mohammadkarim Bahadori; Fatemeh Ghardashi