Main Subjects = Marketing
Number of Articles: 58
29. A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry

Volume 11, Issue 3, Summer 2018, Pages 437-462

10.22059/ijms.2018.242492.672837

Yaser Nemati; Ali Mohaghar; Mohammad Hossein Alavidoost; Hossein Babazadeh


30. Factors Affecting Information Search Behavior in Purchasing an Outbound Package Tour: A Thematic Analysis

Volume 11, Issue 3, Summer 2018, Pages 463-486

10.22059/ijms.2018.249343.672960

Zahra Shekarchizadeh; Bahram Ranjbarian; Vahid Ghasemi


31. Dynamic Competitive Supply Chain Network Design with Price Dependent Demand and Huff Utility Function

Volume 11, Issue 2, Spring 2018, Pages 271-305

10.22059/ijms.2018.241299.672813

Kaveh Fahimi; Seyed Mohammad Seyedhosseini; Ahmad Makui


32. New Approach for Customer Clustering by Integrating the LRFM Model and Fuzzy Inference System

Volume 11, Issue 2, Spring 2018, Pages 351-378

10.22059/ijms.2018.242528.672839

Ali Alizadeh Zoeram; Ahmad Reza Karimi Mazidi


35. Conceptual Model of Innovation Capability in Industrial and Academic Research Centers: A Systematic Review

Volume 10, Issue 3, Summer 2017, Pages 609-640

10.22059/ijms.2017.238379.672756

Maryam Yaghoubi; Ehsan Teymourzadeh; Mohammadkarim Bahadori; Fatemeh Ghardashi


38. Factors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)

Volume 10, Issue 1, Winter 2017, Pages 63-90

10.22059/ijms.2017.212223.672191

Maryam Soleimani; Habibollah Danaei; Aliakbar Jowkar; Mohammad Mehdi Parhizgar


40. Explaining and Testing the Aboriginal Model of Shopping Malls’ Success: (Case Study: Shopping Malls in Tehran)

Volume 10, Issue 1, Winter 2017, Pages 259-282

10.22059/ijms.2017.60206

Alireza Bakhshizadeh; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Parviz Ahmadi


45. An analysis of the pro-social behaviors of customers in response to the firms’ service quality

Volume 9, Issue 1, Winter 2016, Pages 21-41

10.22059/ijms.2016.55010

Habibollah Ranaei Kordshouli; Younes Jafarpour; Ahmad Allahyari Bouzanjani


46. Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing

Volume 9, Issue 1, Winter 2016, Pages 43-61

10.22059/ijms.2016.55034

Alireza Rajabipoor Meybodi; Saeed Mortazavi; Azar KafashPoor; Mohammad Lagzian


47. Activity– level as a link between customer retention and consumer lifetime value

Volume 8, Issue 4, Autumn 2015, Pages 567-587

10.22059/ijms.2015.55002

Neda Abdolvand; Vahid Baradaran; Amir Albadvi


49. An analysis of the green response of consumers to the environmentally friendly behaviour of corporations

Volume 8, Issue 3, Summer 2015, Pages 315-334

10.22059/ijms.2015.53632

Habibollah Ranaei Kordshouli; Abolghasem Ebrahimi; Ahmad Allahyari Bouzanjani