Main Subjects = Marketing
What Drives Muslim Investors to Be Sri? The Role of Religiosity

Volume 17, Issue 1, January 2024, Pages 147-168

10.22059/ijms.2023.349029.675396

Hasan Al-Banna; Syayyidah maftuhatul Jannah


Novel Approaches for Determining Exogenous Weights in Dynamic Networks DEA

Volume 17, Issue 1, January 2024, Pages 259-275

10.22059/ijms.2023.341472.675056

Hoda Moradi; Hamid Babaei Meybodi; Mozhde Rabbani


The Effect of Logo Attitude on Brand Extension Attitude

Volume 17, Issue 1, January 2024, Pages 295-310

10.22059/ijms.2023.347686.675303

Bahareh Osanlou; Fatemeh Darvish


An Empirical Study of Consumer-Brand Relationships in the Hospitality Industry

Volume 16, Issue 4, October 2023, Pages 857-872

10.22059/ijms.2022.341453.675074

Hamid Alizadeh; Hamed Nazapour Kashani


Evaluating the strategies and solutions to improve cultural and national tourism services

Volume 16, Issue 4, October 2023, Pages 947-958

10.22059/ijms.2023.344264.675158

Adolfo R. Guamán; Fabricio Guamán-Guevara; Diego Melo; Mario García; Oswaldo Paredes


Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?

Volume 16, Issue 4, October 2023, Pages 973-988

10.22059/ijms.2023.346490.675248

Muhammad Hafiz Abd Rashid; Muhammad Iskandar Hamzah; Amirul Afif Muhamat; Aida Azlina Mansor; Rahayu Hasanordin


Affecting factors of Permission-based Marketing: A mix-method study (Case of Study: Mellat Bank)

Volume 16, Issue 3, July 2023, Pages 741-756

10.22059/ijms.2022.326707.674627

Elham Zarif Chenarani Mashhad; Esfandiar Doshmanziari; Farzad Asayesh


Assessing the Antecedents and Dimensions of Air Passenger Experience (Case study: Iranian Airlines, Isfahan Airport)

Volume 16, Issue 2, April 2023, Pages 411-428

10.22059/ijms.2022.337591.674909

Narges Rostamian; Bahram Ranjbarian; Arash Shahin; Azarnoosh Ansari


A Bibliometric Analysis of Research on Big Data and Its Potential to Value Creation and Capture

Volume 16, Issue 1, January 2023, Pages 1-24

10.22059/ijms.2021.319211.674442

Saba Abdian; Masuomeh Hosseinzadeh Shahri; Ameneh Khadivar


Risk Management of Disruption and Sustainable Development of Supply Chains

Volume 16, Issue 1, January 2023, Pages 277-297

10.22059/ijms.2022.329830.674732

Seyyed Reza Hashemi; Abdollah Arasteh; Mohammad Mahdi Paydar


A Comprehensive Review of International Research on Market Orientation and the Development of an Applied Model

Volume 15, Issue 4, October 2022, Pages 683-700

10.22059/ijms.2021.317549.674412

Shiva Savabieh; Shahnaz Nayebzadeh; Ramin Abghari; Seyed Hasan Hataminasab


The Mediating Role of Advertisement in the Relationship Between Social Media and Online Risk and its Effect on Online Shopping Habits

Volume 15, Issue 4, October 2022, Pages 743-758

10.22059/ijms.2021.321003.674489

Qaribu Yahaya Nasidi; Muhamad Fazil Ahmad; Murtala Garba; Usman Ahmed Hafiz; Isyaku Hassan