Main Subjects = Marketing
Number of Articles: 58
51. Affecting Factors of Consumers’ Intent to Buy in the Food Industry by Emphasizing Brand Experience (Case Study: Mashhad TABAROK Company)

Volume 8, Issue 2, Spring 2015, Pages 243-263

10.22059/ijms.2015.52632

Fatemeh Motahari Negad; Saeid Samadi; Yasan Pour Ashraf; Zeinab Tolabi


52. Designing Export Performance Model based on Organizational Orientations

Volume 8, Issue 2, Spring 2015, Pages 265-285

10.22059/ijms.2015.52633

Elaheh Taghavi Shavazi; Asghar Moshabaki; Seyyed Hamid Khodadad Hoseini; Asadollah Kordnaeij


53. The Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach

Volume 8, Issue 1, Winter 2015, Pages 73-96

10.22059/ijms.2015.36613

Bagher Asgarnezhad Nouri; Ali Sanayei; Saeed Fathi; Ali Kazemi


57. The impact of information technology capability on firm performance; a focus on employeecustomer profit chain

Volume 7, Issue 1, Winter 2014, Pages 95-120

10.22059/ijms.2014.36204

Ahmad Reza Karimi Mazidi; Alireza Amini; Meisam Latifi