Main Subjects = Marketing
Conceptual Model of Innovation Capability in Industrial and Academic Research Centers: A Systematic Review

Volume 10, Issue 3, July 2017, Pages 609-640


Maryam Yaghoubi; Ehsan Teymourzadeh; Mohammadkarim Bahadori; Fatemeh Ghardashi

Factors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)

Volume 10, Issue 1, March 2017, Pages 63-90


Maryam Soleimani; Habibollah Danaei; Aliakbar Jowkar; Mohammad Mehdi Parhizgar

Explaining and Testing the Aboriginal Model of Shopping Malls’ Success: (Case Study: Shopping Malls in Tehran)

Volume 10, Issue 1, March 2017, Pages 259-282


Alireza Bakhshizadeh; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Parviz Ahmadi

An analysis of the pro-social behaviors of customers in response to the firms’ service quality

Volume 9, Issue 1, January 2016, Pages 21-41


Habibollah Ranaei Kordshouli; Younes Jafarpour; Ahmad Allahyari Bouzanjani

Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing

Volume 9, Issue 1, January 2016, Pages 43-61


Alireza Rajabipoor Meybodi; Saeed Mortazavi; Azar KafashPoor; Mohammad Lagzian

Activity– level as a link between customer retention and consumer lifetime value

Volume 8, Issue 4, October 2015, Pages 567-587


Neda Abdolvand; Vahid Baradaran; Amir Albadvi

An analysis of the green response of consumers to the environmentally friendly behaviour of corporations

Volume 8, Issue 3, July 2015, Pages 315-334


Habibollah Ranaei Kordshouli; Abolghasem Ebrahimi; Ahmad Allahyari Bouzanjani

Designing Export Performance Model based on Organizational Orientations

Volume 8, Issue 2, April 2015, Pages 265-285


Elaheh Taghavi Shavazi; Asghar Moshabaki; Seyyed Hamid Khodadad Hoseini; Asadollah Kordnaeij

The Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach

Volume 8, Issue 1, January 2015, Pages 73-96


Bagher Asgarnezhad Nouri; Ali Sanayei; Saeed Fathi; Ali Kazemi