Main Subjects = Consumer Behaviour
Assessing the Antecedents and Dimensions of Air Passenger Experience Case study: Iranian Airlines, Isfahan airport

Articles in Press, Accepted Manuscript, Available Online from 11 June 2022


Narges Rostamian; bahram ranjbarian; Arash Shahin; azarnoosh ansari

Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company)

Articles in Press, Accepted Manuscript, Available Online from 25 July 2022


mehdi habibi; bahram kheiri; mansoureh aligholi

The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, January 2022, Pages 1-17


Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal

Factors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)

Volume 10, Issue 1, March 2017, Pages 63-90


Maryam Soleimani; Habibollah Danaei; Aliakbar Jowkar; Mohammad Mehdi Parhizgar

An analysis of the pro-social behaviors of customers in response to the firms’ service quality

Volume 9, Issue 1, January 2016, Pages 21-41


Habibollah Ranaei Kordshouli; Younes Jafarpour; Ahmad Allahyari Bouzanjani