Main Subjects = Consumer Behaviour
No to Uncertainty in Online Commerce with Social Commerce Constructs: Can Uncertainty Be Eliminated?

Articles in Press, Accepted Manuscript, Available Online from 18 November 2025

10.22059/ijms.2025.377018.676767

Nasibeh Pouti


Which Factors among Religious Animosity, Ideological Incompatibility, and Rumour are more relevant for Triggering the Brand Hate and Boycott Intention

Articles in Press, Accepted Manuscript, Available Online from 12 May 2026

10.22059/ijms.2026.403345.678087

Abdul Khaliq Alvi; Mussadiq Ali Khan; Phool Hussain


Masstige in the Hospitality Sector: An Empirical Study on Consumer Intentions and Emotional Drivers

Articles in Press, Accepted Manuscript, Available Online from 31 May 2026

10.22059/ijms.2026.398260.677776

Indu Bala; Amit Dangi


The Interplay of Consumer Attitudes and Corporate Behavior in Driving Sustainable Consumption

Volume 19, Issue 3, July 2026, Pages 669-695

10.22059/ijms.2025.394051.677586

Khem Chand; sanjay Taneja; Manjeet Malik; Amar Johri; Zelhuda Shamsuddin


Understanding continuance intention of subscription video-on-demand based over-the-top (OTT) platforms: A multiple moderation approach

Volume 17, Issue 3, July 2024, Pages 953-966

10.22059/ijms.2023.358347.675802

Shaply Abdul Kareem; Pulidindi Venugopal; D Yuvaraj; S Aswini Priya; S Anjani Devi


The RFMRv Model for Customer Segmentation Based on the Referral Value

Volume 17, Issue 2, April 2024, Pages 455-473

10.22059/ijms.2023.329229.674722

Shokooh Mirfakhraei; Neda Abdolvand; Saeedeh Rajaei Harandi


An Empirical Study of Consumer-Brand Relationships in the Hospitality Industry

Volume 16, Issue 4, October 2023, Pages 857-872

10.22059/ijms.2022.341453.675074

Hamid Alizadeh; Hamed Nazapour Kashani


Assessing the Antecedents and Dimensions of Air Passenger Experience (Case study: Iranian Airlines, Isfahan Airport)

Volume 16, Issue 2, April 2023, Pages 411-428

10.22059/ijms.2022.337591.674909

Narges Rostamian; Bahram Ranjbarian; Arash Shahin; Azarnoosh Ansari


The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, January 2022, Pages 1-17

10.22059/ijms.2020.309818.674209

Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal


Factors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)

Volume 10, Issue 1, March 2017, Pages 63-90

10.22059/ijms.2017.212223.672191

Maryam Soleimani; Habibollah Danaei; Aliakbar Jowkar; Mohammad Mehdi Parhizgar


An analysis of the pro-social behaviors of customers in response to the firms’ service quality

Volume 9, Issue 1, January 2016, Pages 21-41

10.22059/ijms.2016.55010

Habibollah Ranaei Kordshouli; Younes Jafarpour; Ahmad Allahyari Bouzanjani