Iranian Journal of Management Studies

Main Subjects = Consumer Behaviour

An Empirical Study to Consumer-Brand Relationships in Hospitality Industry

Articles in Press, Accepted Manuscript, Available Online from 09 November 2022

10.22059/ijms.2022.341453.675074

hamid alizadeh; hamed nazarpour kashani

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Assessing the Antecedents and Dimensions of Air Passenger Experience (Case study: Iranian Airlines, Isfahan Airport)

Volume 16, Issue 2, April 2023, Pages 411-428

10.22059/ijms.2022.337591.674909

Narges Rostamian; Bahram Ranjbarian; Arash Shahin; Azarnoosh Ansari

Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer: The Case of Behran Oil Company

Volume 16, Issue 2, April 2023, Pages 465-479

10.22059/ijms.2022.327456.674659

Mehdi Habibi; Bahram Kheiri; Mansoreh Aligholi

The Analysis of the Moderating Role of Brand Type in the Association of Endorser Credibility With Endorser Congruence and Consumer Based-Brand Equity

Volume 15, Issue 4, October 2022, Pages 793-814

10.22059/ijms.2021.312298.674270

Arash Nafgash; Hossein Rezaei Dolatabadi; Seyed Fathollah Amiri Aghdaie

The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, January 2022, Pages 1-17

10.22059/ijms.2020.309818.674209

Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal

An Investigation of the Antecedents of Consumers' Confusion in Purchasing an Outbound Package tour in the City of Isfahan by Fuzzy Delphi Method

Volume 13, Issue 3, July 2020, Pages 527-564

10.22059/ijms.2020.278554.673581

Seyedeh Masoomeh Abdollahi; Bahram Ranjbarian; Ali Kazemi

Nonlinear Multi attribute Satisfaction Analysis (N-MUSA): Preference disaggregation approach to satisfaction

Volume 11, Issue 1, January 2018, Pages 1-22

10.22059/ijms.2018.232905.672674

Mahmoud Dehghan Nayeri; Mohammad Reza Mehregan

Factors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)

Volume 10, Issue 1, March 2017, Pages 63-90

10.22059/ijms.2017.212223.672191

Maryam Soleimani; Habibollah Danaei; Aliakbar Jowkar; Mohammad Mehdi Parhizgar

An analysis of the pro-social behaviors of customers in response to the firms’ service quality

Volume 9, Issue 1, January 2016, Pages 21-41

10.22059/ijms.2016.55010

Habibollah Ranaei Kordshouli; Younes Jafarpour; Ahmad Allahyari Bouzanjani

Empirical investigation of tourists' perceived psychic distance of Iran as a tourism destination

Volume 8, Issue 3, July 2015, Pages 351-372

10.22059/ijms.2015.53633

Alireza Emami; Bahram Ranjbarian

A Study on the Relationship between Consumer Attitude, Perceived Value and Green Products

Volume 7, Issue 2, July 2014, Pages 329-342

10.22059/ijms.2014.50024

Ali Raza Hamid

Journal Archive

Volume 16 (2023)

Volume 15 (2022)

Volume 14 (2021)

Volume 13 (2020)

Volume 12 (2019)

Volume 11 (2018)

Volume 10 (2017)

Volume 9 (2016)

Volume 8 (2015)

Volume 7 (2014)

Volume 6 (2013)

Volume 5 (2012)

Volume 4 (2011)

Volume 3 (2010)

Volume 2 (2009)

Volume 1 (2007)