Main Subjects = Consumer Behaviour
Understanding continuance intention of subscription video-on-demand based over-the-top (OTT) platforms: A multiple moderation approach

Volume 17, Issue 3, July 2024, Pages 953-966


Shaply Abdul Kareem; Pulidindi Venugopal; D Yuvaraj; S Aswini Priya; S Anjani Devi

The RFMRv Model for Customer Segmentation Based on the Referral Value

Volume 17, Issue 2, April 2024, Pages 455-473


Shokooh Mirfakhraei; Neda Abdolvand; Saeedeh Rajaei Harandi

An Empirical Study of Consumer-Brand Relationships in the Hospitality Industry

Volume 16, Issue 4, October 2023, Pages 857-872


Hamid Alizadeh; Hamed Nazapour Kashani

Assessing the Antecedents and Dimensions of Air Passenger Experience (Case study: Iranian Airlines, Isfahan Airport)

Volume 16, Issue 2, April 2023, Pages 411-428


Narges Rostamian; Bahram Ranjbarian; Arash Shahin; Azarnoosh Ansari

The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, January 2022, Pages 1-17


Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal

Factors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)

Volume 10, Issue 1, March 2017, Pages 63-90


Maryam Soleimani; Habibollah Danaei; Aliakbar Jowkar; Mohammad Mehdi Parhizgar

An analysis of the pro-social behaviors of customers in response to the firms’ service quality

Volume 9, Issue 1, January 2016, Pages 21-41


Habibollah Ranaei Kordshouli; Younes Jafarpour; Ahmad Allahyari Bouzanjani