Main Subjects = Consumer Behaviour
Number of Articles: 8
1. The analysis of the Moderation Role of Brand Type on the association of Endorser Credibility with Endorser Congruence and Consumer Based-Brand Equity

Articles in Press, Accepted Manuscript, Available Online from 14 November 2021


Arash Nafgash; Hossein Rezaei dolatabadi; Seyed Fathollah Amiri Aghdaie

2. The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, January 2022, Pages 1-17


Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal

5. Factors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)

Volume 10, Issue 1, March 2017, Pages 63-90


Maryam Soleimani; Habibollah Danaei; Aliakbar Jowkar; Mohammad Mehdi Parhizgar

6. An analysis of the pro-social behaviors of customers in response to the firms’ service quality

Volume 9, Issue 1, January 2016, Pages 21-41


Habibollah Ranaei Kordshouli; Younes Jafarpour; Ahmad Allahyari Bouzanjani