Main Subjects = Marketing
Number of Articles: 111
What Motivates Tourists to Get Involved in Cyberspace? A Comparative Look at Two Countries

Volume 15, Issue 3, July 2022, Pages 515-530

10.22059/ijms.2021.325474.674600

Alaleh Dadvari; Massoud Moslehpour; Ting-Ying Yang; Martha Viridiana Pérez Vega

Outsourcing the Services of Sports Facilities: A Marketing Approach

Volume 15, Issue 3, July 2022, Pages 649-661

10.22059/ijms.2021.330373.674750

Behzad Izadi; Mohammadsiamak Rezagholi; Ali Saberi

Brand Logo Benefit: Is There any Evidence of its Impact in the Higher Education Sector?

Volume 15, Issue 2, April 2022, Pages 305-320

10.22059/ijms.2021.308166.674175

Faraz Sadeghvaziri; Omid Gomar; Mohammad Azimi; Ali Shoja; Amin Mozafari

Participation in the Crowdsourcing of Marketing Activities Using a Dynamic Approach

Volume 15, Issue 2, April 2022, Pages 321-345

10.22059/ijms.2021.314145.674309

Nasrin Mahavarpour; Masuomeh Hosseinzadeh Shahri; Mohammad Ali Babaei Zakilaki; Neda Abdolvand

The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food

Volume 15, Issue 1, January 2022, Pages 1-17

10.22059/ijms.2020.309818.674209

Danial Shahrabi Farahani; Mansour Momeni; Ezatollah Abbasian; Amir Hadi Mohammadi; Parisa Nikeghbal

Improving the Omnichannel Customers’ Lifetime Value Using Association Rules Data Mining: A Case Study of Agriculture Bank of Iran

Volume 15, Issue 1, January 2022, Pages 49-68

10.22059/ijms.2021.314405.674317

Mohammad Rezaei; Ali Sanayei; Seyed Fathollah Amiri Aghdaie; Azarnoush Ansari

Dynamic Pricing: A Bibliometric Approach

Volume 15, Issue 1, January 2022, Pages 111-132

10.22059/ijms.2021.315212.674336

Fatemeh Goli; Manijeh Haghighinasab

Resilient Supply Chain Under Risks: A Network and Structural Perspective

Volume 14, Issue 4, October 2021, Pages 735-760

10.22059/ijms.2020.306292.674139

Mohammad Hossein Dehghani Sadrabadi; Abbasali Jafari Nodoushan; Ali Bozorgi-Amiri

Customer Well-Being in Banking Industry: Conceptualization and Antecedences

Volume 14, Issue 4, October 2021, Pages 835-855

10.22059/ijms.2021.312143.674266

Mohammad Sadegh Eshaghi; Bahram Ranjbarian; Azarnoush Ansari

Comparative Analysis of Residents’ Attitudes Toward Sustainable Tourism Development Using a Multi-Criteria Decision-Making Technique

Volume 14, Issue 3, July 2021, Pages 585-607

10.22059/ijms.2020.304663.674108

Onur Selcuk; Hatice Karakas; Beykan Cizel; Sükrü Fırat Ciftci; Fulya Coskun Oksuz

Understanding Environmental Awareness Through Green Marketing: An Empirical Study Using Q-Methodology

Volume 14, Issue 3, July 2021, Pages 609-628

10.22059/ijms.2020.301984.674054

Samane Lajevardi; Mohammad javad Bakhtiary; Banafshe Hesari

Typology of Growth Hacking Strategies Along the Growth Hacking Funnel

Volume 14, Issue 2, April 2021, Pages 331-346

10.22059/ijms.2020.272362.673453

Davood Feiz; Azim Zarei; Morteza Maleki Minbashrazgah; Atefeh Shaabani

Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Volume 14, Issue 1, January 2021, Pages 39-60

10.22059/ijms.2020.279978.673617

Nor Rahimy Khalid; Che Aniza Che Wel; Suraya Akmar Mokhtaruddin

A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, July 2020, Pages 367-390

10.22059/ijms.2020.289282.673797

Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour

Interdisciplinary Journal of Management Studies

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