51. Affecting Factors of Consumers’ Intent to Buy in the Food Industry by Emphasizing Brand Experience (Case Study: Mashhad TABAROK Company)

Volume 8, Issue 2, Spring 2015, Pages 243-263

10.22059/ijms.2015.52632

Fatemeh Motahari Negad; Saeid Samadi; Yasan Pour Ashraf; Zeinab Tolabi

• View Article
• PDF 523.71 K

52. Designing Export Performance Model based on Organizational Orientations

Volume 8, Issue 2, Spring 2015, Pages 265-285

10.22059/ijms.2015.52633

Elaheh Taghavi Shavazi; Asghar Moshabaki; Seyyed Hamid Khodadad Hoseini; Asadollah Kordnaeij

• View Article
• PDF 378.46 K

53. The Effect of Marketing Tactical Capabilities on the Financial Performance of the Firms: Meta-Analysis Approach

Volume 8, Issue 1, Winter 2015, Pages 73-96

10.22059/ijms.2015.36613

Bagher Asgarnezhad Nouri; Ali Sanayei; Saeed Fathi; Ali Kazemi

• View Article
• PDF 291.91 K

54. Towards an Enhancement of Knowledge Generation in Marketing by Contributions from Non-Western Contexts

Volume 7, Issue 2, Summer 2014, Pages 189-202

Aliakbar Jafari

• Editorial
• PDF 138.62 K

55. A Study on the Relationship between Consumer Attitude, Perceived Value and Green Products

Volume 7, Issue 2, Summer 2014, Pages 329-342

10.22059/ijms.2014.50024

Ali Raza Hamid

• View Article
• PDF 225.48 K

56. The Effect of Corporate Culture and Market Orientation on Iranian Industrial SMEs’ Performance

Volume 7, Issue 2, Summer 2014, Pages 413-436

10.22059/ijms.2014.36624

Mehdi Ghanavati

• View Article
• PDF 291.92 K

57. The impact of information technology capability on firm performance; a focus on employeecustomer profit chain

Volume 7, Issue 1, Winter 2014, Pages 95-120

10.22059/ijms.2014.36204

Ahmad Reza Karimi Mazidi; Alireza Amini; Meisam Latifi

• View Article
• PDF 778.96 K

58. Physical Distribution Service Quality through Iranian Convenience Stores Retailers Perspectives: a Mixed Method Approach

Volume 7, Issue 1, Winter 2014, Pages 121-150

10.22059/ijms.2014.36205

Shahriar Azizi; Shahram Jamali Kapak; Farid Tarhandeh

• View Article
• PDF 355.9 K