Main Subjects = Marketing
Resilient Supply Chain Under Risks: A Network and Structural Perspective

Volume 14, Issue 4, October 2021, Pages 735-760


Mohammad Hossein Dehghani Sadrabadi; Abbasali Jafari Nodoushan; Ali Bozorgi-Amiri

Customer Well-Being in Banking Industry: Conceptualization and Antecedences

Volume 14, Issue 4, October 2021, Pages 835-855


Mohammad Sadegh Eshaghi; Bahram Ranjbarian; Azarnoush Ansari

Comparative Analysis of Residents’ Attitudes Toward Sustainable Tourism Development Using a Multi-Criteria Decision-Making Technique

Volume 14, Issue 3, July 2021, Pages 585-607


Onur Selcuk; Hatice Karakas; Beykan Cizel; Sükrü Fırat Ciftci; Fulya Coskun Oksuz

Understanding Environmental Awareness Through Green Marketing: An Empirical Study Using Q-Methodology

Volume 14, Issue 3, July 2021, Pages 609-628


Samane Lajevardi; Mohammad javad Bakhtiary; Banafshe Hesari

Typology of Growth Hacking Strategies Along the Growth Hacking Funnel

Volume 14, Issue 2, April 2021, Pages 331-346


Davood Feiz; Azim Zarei; Morteza Maleki Minbashrazgah; Atefeh Shaabani

Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

Volume 14, Issue 1, January 2021, Pages 39-60


Nor Rahimy Khalid; Che Aniza Che Wel; Suraya Akmar Mokhtaruddin

A Phenomenological Study of Customer Disvalue

Volume 13, Issue 3, July 2020, Pages 367-390


Mehdi Ghafoury; Ahmad Roosta; Bahman Hajipour

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Volume 13, Issue 2, April 2020, Pages 165-196


Nor Asiah Omar; Ahmad Sabri Kassim; Najeeb Ullah Shah; Syed Shah Alam; Che Aniza Che Wel

A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry

Volume 11, Issue 3, September 2018, Pages 437-462


Yaser Nemati; Ali Mohaghar; Mohammad Hossein Alavidoost; Hossein Babazadeh

Factors Affecting Information Search Behavior in Purchasing an Outbound Package Tour: A Thematic Analysis

Volume 11, Issue 3, September 2018, Pages 463-486


Zahra Shekarchizadeh; Bahram Ranjbarian; Vahid Ghasemi

Dynamic Competitive Supply Chain Network Design with Price Dependent Demand and Huff Utility Function

Volume 11, Issue 2, April 2018, Pages 271-305


Kaveh Fahimi; Seyed Mohammad Seyedhosseini; Ahmad Makui